The people who scope the work also build it.

Meet Malcolm Felt and Michael Salmon. We work directly with business owners to design, build, and support custom software, automation, and AI workflows.

Hello Spark builds software around the way a business operates. A project can start with a spreadsheet that has become difficult to manage, a system that cannot export useful information, or a process that relies on people moving data between tools. We work through the requirements with the people doing that work.

Malcolm Felt

Malcolm Felt

Systems & Engineering

Malcolm spent 12 years leading product engineering teams. He designs the systems, writes the code, and handles technical support. His role connects the software decisions made during scoping with the application a team will use each day.

Michael Salmon

Michael Salmon

Solutions Consulting

Michael has spent 8 years advising business owners on software and processes. He works through the requirements, defines the scope, and plans the project. That starts with understanding the current process and the changes the business needs.

From a real job to working software

We review actual examples, agree on the scope, and share working versions during development. Testing includes the exceptions that occur in daily work. After launch, we provide ongoing support. You own the code and can move hosting or maintenance to another provider.

Our work includes aircraft listing management for Smarter Aircraft, local PDF processing for Eagle Medical Billing, AI billing call intake for Integrated Clinix, and job-costing software for JTR Specialties. Weinlaeder’s seed inventory platform is in development.

Explore the case studies or read how we work. We serve businesses across the United States, including Salt Lake City and Utah.

Malcolm Felt Malcolm Michael Salmon Michael

We’d love to work with you

Tell us what your team needs to do and where the current tools fall short. We’ll talk through a practical next step.

Get in Touch →

Or email us directly: hello@hellospark.ai