Get found. Build trust. Book jobs.
Your customers don't just Google you anymore. They ask AI who to hire, judge you by your reviews before you know they exist, and expect an answer the second they call. The Spark Engine is built for how they buy now. We spent years consulting small businesses and kept finding the same leaks in every one. This is what we built to fix them.
30 days straight
agencies take 3+ wks
small-biz avg: 44
voicemail · 30 days
The engine, running inside real businesses.
We find the bottleneck, build the fix, and ship it. Here is what that looks like in production. See the full case files.
A rebrand, website, and custom quoting app.
JTR machines complex parts for aerospace, but with no website they couldn't get past the vendor checks that larger contracts require. We rebuilt the brand, shipped a site that puts every shop capability on record, and built a custom job-costing app so each quote goes out fast with margins set on purpose.
Fully integrated custom software to manage their claims.
Their billing system only outputs claim detail as PDF reports, so every claim was typed into a spreadsheet by hand. We built an internal system that pulls the data straight from those PDFs, parses it locally so nothing touches external AI, and tracks every failed claim to resolution.
An AI voice agent that answers every billing call.
Billing questions all landed in one voicemail box, and the team couldn't answer every call. Their AI voice agent now picks up every time, takes down the details, and screens out spam, so callbacks start with the full picture already on hand.
A new brand and website, indexed within 48 hours.
A new company with nothing online. We built the brand and a modern site designed to earn a homeowner's trust, tuned everything for performance, and structured it for local AI search. Google indexed the pages within 48 hours.
Marketing changed. Most agencies are still selling 2019.
Five years ago, marketing meant a decent website and some Google ads. Here is how your customers actually find and choose a business today:
They ask AI. A growing share of "who should I hire" questions now go to ChatGPT and Google's AI answers instead of a search results page. You are either the answer or you are invisible.
They judge before they call. Your reviews, your photos, and how fast your site loads decide whether you get the call. Most of your lost customers never told you they looked.
They expect an instant answer. A customer who hits voicemail at 7 PM calls the next name on the list. That job is gone before you finish dinner.
Most agencies are still selling the 2019 version: a template site, a monthly PDF, an account manager. That mismatch shows up as three leaks in your business.
You don't get found.
Your site looks fine but Google and AI can't read it. Built wrong under the hood, weeks to show up in results, invisible to AI search entirely.
You don't get trusted.
A customer searches your name, sees 11 reviews and a site from 2019, and calls the competitor with 200 reviews instead.
You don't get the lead.
They visit your site, don't fill out the form, and vanish. They call after hours and hit voicemail. That lead is gone.
One engine, three stages: get found, get trusted, get the lead.
We don't sell a menu of marketing services. We build one system, the Spark Engine, and every component exists to move a customer from "never heard of you" to "booked on your calendar."
Get Found
Your customers are searching right now, on Google, on Maps, and by asking AI. We make sure you are the answer.
- Custom high-performance sites with the right underlying structure, not a template with your logo on it
- Local SEO that wins the map pack in your service area
- We submit new pages directly to Google the moment they go live, instead of publishing and waiting for a crawler to find them
- AI search optimization so you appear when customers ask AI tools like ChatGPT who to hire
- Google Local Services Ads management: the Google Verified badge, lead disputes, and the pay-per-lead ads that sit above everything else
- Citation and listing management so your name, address, and phone match everywhere Google checks
Build Trust
Getting found earns you a look. Trust earns you the call.
- Review management that systematically grows your rating and responds to every review
- A site that loads instantly, looks credible, and answers the questions customers actually have
- Content that proves you know your trade before they ever pick up the phone
Get Leads
We close the gap between "they saw you" and "they hired you."
- AI voice agents that answer every call in under a second, qualify the lead, and book the job, 24/7
- Every channel covered: website chat that answers instantly, and automatic text-back on any missed call
- Visitor identification that tells you who visited your site, even when they didn't fill out a form
- Follow-up sequences that chase every quote and re-engage past customers, so no lead sits untouched
- Call tracking that shows exactly which part of the engine produced each lead
We consult businesses for a living. The engine came from that.
The engine didn't start as a product. It started as the fixes we kept recommending, finally built right.
Between us, we've spent more than 25 years inside small businesses: advising them, optimizing their operations, and helping owners choose the right tools instead of the expensive wrong ones. And in nearly every business we walked into, we found the same three leaks. Invisible online. Undertrusted. Losing leads they never knew they had.
We got tired of recommending fixes and watching agencies underdeliver them. So we built the engine ourselves. It runs on our own company too, so we're never selling you something we wouldn't rely on ourselves.
Meet Hello Spark
No fluff. Four reasons owners pick us, each one checkable.
HS.01 Malcolm Felt
12 years as an engineering product lead, 5 years consulting businesses. He builds the systems himself.
HS.02 Matt Schaugaard
15 years optimizing business processes. If your operations leak time or money, he'll find it, and fix the workflow, not just the symptom.
We understand the code, not just the copy.
Most firms build websites on bloated templates and page builders, then wonder why they don't rank. We build at the code level: clean architecture, structured data, and performance most agencies literally cannot deliver, because they never look under the hood.
We submit new pages straight to Google.
We submit new pages directly to Google's Indexing API instead of publishing and hoping a crawler eventually finds them. Most agencies never touch the mechanism. We use it on every page we ship, so Google knows your content exists the moment it goes live.
A few new clients per month. On purpose.
We onboard a limited number of new clients each month so every engine gets built right and tuned personally. We're not a volume shop with 200 accounts and a junior team churning templates.
You work directly with us. Not an account manager.
The people you meet on the strategy call are the people doing the work. No handoffs, no junior team, no telephone game between you and the person touching your site.
We're not for everyone. We'll tell you up front.
Honest filters make better partnerships. Here is who the engine is built for, and who it isn't.
GOOD FIT This sounds like you
- You run a service business and your phone ringing is directly tied to revenue
- You're tired of marketing you can't measure
- You want a partner who tells you the truth, including "don't spend money on that"
- You're ready to invest in a system, not a one-off project
NOT A FIT Probably not us
- You want the cheapest possible website
- You need results by Friday
- You want to hand it off and never hear about it again (we'll want your input where it matters)
If it can't be tied to a lead or a dollar, we won't sell it to you. Plenty of agencies will.
From first call to running engine.
Four steps, no long-term contracts, no surprises. You leave the first call with a plan whether you hire us or not.
Strategy call
We audit what you have live today, show you where the leaks are, and tell you honestly what to fix first. Even if you don't hire us, you leave with a plan.
30 MIN · FREEPick your plan
One predictable monthly fee, no long-term contracts. The engine earns its spot every month, because we only do well when you do.
SAME WEEKBuild
Websites typically ship in 4 to 6 weeks. Voice agents in 2 to 3. You see progress the whole way.
2–6 WEEKSRun & improve
The engine isn't a project, it's a system. We monitor, report on leads and revenue, and keep tuning.
ONGOINGStraight answers
We're business consultants who got tired of watching agencies underdeliver on our recommendations. Between us, 25+ years advising small businesses and optimizing their operations. The Spark Engine is our advice in executable form, and it runs on our own company too.
A high-performing website loads in under 2 seconds, passes Google's Core Web Vitals, includes structured data so search engines understand your business, and is architected so every service and location has a page built to rank. Most small business sites fail all four. Ours pass all four at launch.
More customers are finding businesses by asking AI tools like ChatGPT instead of searching Google. AI search optimization structures your website and content so those tools recommend your business. It's early, which is exactly why it's an advantage.
It answers your phone in under a second, every time, day or night. It asks the qualifying questions you'd ask, books appointments on your calendar, and records everything in your CRM. Callers get a real conversation instead of voicemail, and you stop losing after-hours leads.
Local Services Ads are the listings that appear above everything else when someone searches for a service near them. You pay per lead, not per click, and Google verifies your business with a badge. They convert at roughly three times the rate of regular search ads for most trades. The catch: your ad position depends heavily on your review rating and how fast you respond to leads, which is exactly what the rest of the engine handles. We manage the verification, the budget, and dispute any junk leads so you don't pay for them.
Yes, for Partner-tier clients, at a flat monthly fee. We never charge a percentage of ad spend, so when we tell you to raise or cut your budget, it's advice, not upselling. For most local businesses we recommend starting with Local Services Ads instead: you pay per lead rather than per click, and the leads are exclusive to you.
One flat monthly fee. The Site is $399/mo, The Engine is $599/mo, and The Partner is $999/mo. No setup invoice, no hourly billing, no surprise line items.
No. Month to month, no long-term contracts. The engine has to earn its spot every month, because we only do well when it keeps bringing you work.
Stop buying marketing in pieces.
One 30-minute call. We look at what you have live today, show you where leads are leaking, and tell you what to fix first, in plain English, whether you hire us or not.
Or email us directly: hello@hellospark.ai
Thanks. Your request is in.
We'll take a look at what you have live today and get back to you personally within one business day.