SEO for businesses. Google and AI search.
We improve websites so people can find the services they need and understand who they’re hiring. That means fixing technical issues, writing useful content, and keeping business information clear and current across search.
Search work that starts with the business.
We look at the services that matter, the places the business operates, and how people search for them. That tells us which pages need work and what to tackle first.
Technical SEO
We check whether search engines can access the site and whether people can use it comfortably. Then we fix the issues that are getting in the way.
- Site structure and internal links
- Page speed and mobile usability
- Indexing, redirects, and structured data
Website content
We write and refine pages around what a prospective customer needs to know: services, experience, process, and the questions that come up before an inquiry.
- Search and topic research
- Service pages and useful articles
- Clear, accurate business information
Local search
For businesses serving a particular area, we work on the website and business listings together so the services and locations are easy to understand.
- Google Business Profile updates
- Business listing consistency
- Location and service-area pages
An agreed plan, with progress you can see.
We start with an audit and agree on priorities. Each month, we review the work completed and decide what needs attention next.
Fix and publish
We handle the agreed technical fixes and content updates. The plan sets out what will be delivered and when, so there’s a clear record of the work.
Measure what changed
Reports cover search visibility, clicks, and inquiries where tracking is available. We explain which pages changed and what the numbers suggest.
Adjust the next month
We use the results and what’s happening in the business to set the next priorities. New services, seasonal demand, and changes to the website all matter.
Preparing the site for AI search.
People also use AI tools to research businesses and compare services. We make sure the site explains what the business does, supports its claims, and makes important information accessible. AI search is included in our SEO work.
There’s no special markup that guarantees a mention. Google’s guidance for AI search builds on established SEO practices. We focus on the parts we can improve and make no promises about which answers will cite a business.
Before we get started
It depends on the starting point, the competition, and the work involved. Some changes can be picked up sooner, while broader improvements take months to assess. We set expectations after reviewing the site and report progress along the way.
No. Search platforms decide what they show. We agree on the work, track the results, and explain what changed. Requesting indexing doesn’t guarantee that a page will appear or when it will happen.
Yes. We work with existing sites, including WordPress, Squarespace, and Wix. We check what the platform allows and explain any limits before agreeing on the work.
We can review the current site and work with the people already involved. If the existing work is sound, we’ll say so. An audit doesn’t have to lead to a change of provider.
We offer a free initial audit, then scope the work around the site’s needs. We agree on the monthly work and price before starting, including who will write, review, and publish content.
Looking for Local Services Ads?
Advertising management is scoped separately from organic search. Read about Local Services Ads management.
Malcolm 
Michael We’d love to work with you
Tell us about the business and the searches that matter to it. We’ll take a look at the site and talk through where we can help.
Get in touch →Or email us directly: hello@hellospark.ai