Local Services Ads
Plan advertising around the services you offer, the area you serve, and the way staff handle inquiries. We review account eligibility and available categories, agree on the budget and management scope, and define the follow-up process. Reporting connects available advertising data with your inquiry records. Advertising spend and management fees are separate, and the business retains ownership of the account.
- Account and service-area review
- Campaign management
- Lead follow-up and reporting
Local Services Ads management → Custom websites
Website design, copy, development, and hosting. Sites include search setup, inquiry forms, and analytics, with a demo homepage to review before committing. We work out what customers need to understand and organize the content around that decision. The build covers responsive layouts and a clear route to making an inquiry. Before launch, we review pages, links, and forms; hosting and ongoing changes are discussed with you.
- Design and copy
- Development and hosting
- Forms and analytics
Website services → SEO and AI search
Technical improvements, content, and local search work to help people find the business. We also structure business information for AI search and manage Local Services Ads. The work starts with the pages and business information already available. We identify technical issues, clarify service descriptions, and plan useful content around customer questions. Local search and advertising needs are scoped with the business. Rankings, indexing, and inclusion in AI answers cannot be guaranteed.
- SEO and local SEO
- AI search visibility
- Local Services Ads
Search services → Review management
Set up review requests, monitor feedback, and manage responses. We can also display customer reviews on the website. We connect requests to completed customer work and establish who handles incoming feedback. Website integration, review destinations, and response responsibilities are agreed during scoping. This service can stand alone or accompany a website project, with the workflow designed around how your team communicates with customers.
- Review requests
- Monitoring and responses
- Website integration
Review management → Visitor identification
Connect website activity with available company or contact information to support sales follow-up. We assess the available coverage and how it fits the existing sales process. The useful outcome is a defined next step for the sales team. We examine which information is available, how reliable it is, and where it should be recorded. Integrations and reporting are scoped around that process, with available coverage explained before implementation.
- Visitor matching
- Activity tracking
- Sales follow-up integration
Visitor identification →