Understand more about who visits the website.
A website visit can be useful context for a sales conversation. We connect visitor activity with available company or contact information, then help businesses decide which matches are worth following up on.
Two sources of information, with different uses.
Visitor matching starts with activity on the website. Intent data looks at research activity elsewhere. We assess each against the audience the business wants to reach.
Website visitor matching
We install a tracking script and connect it to a data provider. Where a match is available, it can add company or contact information to a website visit.
- Pages visited and return activity
- Available company or contact details
- Matching records with an existing CRM
Intent audiences
Provider data can indicate interest in a topic or service beyond the website. We filter those audiences for relevance; research activity alone doesn’t tell us that someone is ready to buy.
- Relevant topics and service categories
- Location and audience filters
- Review of data coverage and quality
Make the information useful for sales.
A match only helps if it’s relevant and there’s an appropriate next step. We build that review and follow-up process into the setup.
Connect the records
We bring available matches into the CRM with the visit or research context. We check for duplicates so the same contact doesn’t become several separate leads.
Decide what happens next
We agree on which records need review, who should receive them, and what outreach is appropriate. Email, text, or calling workflows depend on the permissions for the data and channel.
Review the results
We look at usable matches, relevant conversations, and resulting inquiries. That helps decide whether the service is worth continuing and which filters need adjusting.
Check the fit before adding another tool.
We start with the website’s traffic, the intended audience, and how sales follow-up works today. We review the provider’s coverage and data sources, along with the consent, privacy notices, and opt-out handling needed for the proposed setup.
This won’t identify every visitor, and a match isn’t the same as an inquiry or permission to contact someone. We assess the available data and the proposed use before recommending an outreach workflow.
Before we get started
Coverage varies by provider, location, traffic source, and the information available for a match. We assess results from the actual site rather than promise a percentage in advance.
No. Someone who submits a form is asking to hear from the business. Visitor matching provides additional context and possible prospects, which still need to be assessed.
Usually, provided the site allows the required script and consent controls. We check compatibility and page performance during setup rather than assume the script has no effect.
Where appropriate, yes. We can connect CRM tasks and approved outreach workflows, with rules for review, opt-outs, and stopping follow-up. The setup depends on the data source and permissions for each channel.
Pricing depends on the provider, data volume, and integration work. We scope those costs before setup and agree on how to evaluate whether the results justify the ongoing expense.
Malcolm 
Michael We’d love to work with you
Tell us about the website, the customers the business serves, and how sales follow-up works today. We’ll help assess whether visitor identification is a useful addition.
Get in touch →Or email us directly: hello@hellospark.ai